FREE Pair of Duluth Trading Co Buck Naked Underwear on April 12 & 13 (In-Store)

On April 12th & 13th Duluth Trading Co is having their Underwear Trade-Up event. The first 300 customers each day to bring in a pair of old underwear during the event can trade them for a FREE pair of men’s or women’s underwear.*

*Select Buck Naked® and Armachillo® colors and styles; sizes may vary by store.

Prefer to wear your unders in? No problem! Our undressing rooms (a.k.a. fitting rooms) are standing by and will be equipped with underwear disposal bags for those who want to exchange the underwear they’re currently wearing.

Also Each day of the event, the first 300 customers at every store who trade in their unders will receive one peel & reveal prize card upon arrival and have the chance to win in-store discounts. And new for this year’s Underwear Trade-Up Event, five extra-lucky customers somewhere in the U.S. will have their lives (and behinds) forever changed with the ultimate prize of FREE UNDERWEAR FOR LIFE!** Sorry, stores in Michigan and Virginia aren’t eligible to participate in the Free Underwear for Life part of this event.

**A total of five Underwear for Life prizes will be awarded nationwide, with each winner choosing either 100 pairs of Duluth Trading underwear or a $500 Duluth Trading gift card. Free Underwear for Life winners must be age 21+. Winners who select underwear must place their order through their local Duluth Trading store by May 13, 2025, or risk forfeiture of their prize. Their underwear will be delivered to the home address they provide.

To participate in Duluth Trading’s Underwear Trade-Up event, find a nearby store at www.duluthtrading.com/find-stores.